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You Think You Own Your Computer? Think Twice. Microsoft Shows Who’s Boss.

So you think just because you paid for your computer you own it? Microsoft apparently disagrees … just look at these events all within a week:

Desktop Search

The New Universal Windows Live Installer puts more than what you expect on pre-Vista systems: it installs Windows Desktop Search without prompting for user consent, or even just letting users know. The argument from several Microsofties is that Live Photo Gallery, part of the new live bundle needs Desktop Search to run. So what? Desktop Search is not some auxiliary DLL, it’ s a fundamental piece of your PC infrastructure, which should have been an organic part of the OS, but in lieu of working Windows-level search, several companies developed competing solutions, including Yahoo, Google and Copernic. Running two desktop searches in parallel brings about major performance degradation so the the choice as to which one to use is a major decision to be made by the user, not Microsoft. Incidentally, this is at the very core of the recent Google vs Microsoft kerfuffle, which forced Microsoft to make changes to Vista – announcing those changes the very same days it started leaving turd on non-Vista machines.

Black Screen of Death

Next came the Vista Black Screen of Death: according to e leaked email Microsoft activated a scheme in Vista, which essentially renders pirated copies useless:

  • A black screen after 1 hour of browsing
  • No start menu or task bar
  • No desktop

I can almost accept this. After all, piracy is illegal. There is only the small issue of WGA failing regularly, labeling 100% legal systems “pirated”. You can have your entire system knocked out, due to a WGA error. Fortunately this news turned out to be a hoax – or is it? Only to the extent that the “Reduced Functionality” function has not been activated – yet. It exists, and may come any day.

Stealth Updates

The Stealth Windows Update issue followed the typical pattern. Somebody discovers Windows is updating on files despite the auto-update feature being turned off. Microsoft comes back with a semi-technical explanation:

…why do we update the client code for Windows Update automatically if the customer did not opt into automatically installing updates without further notice? The answer is simple: any user who chooses to use Windows Update either expected updates to be installed or to at least be notified that updates were available. Had we failed to update the service automatically, users would not have been able to successfully check for updates and, in turn, users would not have had updates installed automatically or received expected notifications. That result would not only fail to meet customer expectations but even worse, that result would lead users to believe that they were secure even though there was no installation and/or notification of upgrades. To avoid creating such a false impression, the Windows Update client is configured to automatically check for updates anytime a system uses the WU service, independent of the selected settings for handling updates…

Let me get this straight:

  1. Customer selects no auto-update.
  2. Microsoft decides it is in customers best interest to update anyway.
  3. Not overwriting the customer’s decision would fail to meet expectations.

Makes sense? BS. Or, as ZDNet puts it more politely: Microsoft dodging the real stealth update issues. Update (9/27): Stealth Windows update prevents XP repair

Windows Messenger Forced Update

This is probably less sinister than the others… a Microsoft Product Manager post about upgrading to Messenger 8.1:

We will soon configure the service such that any user on Windows XP or later system has to use Windows Live Messenger 8.1. When a user using an older version of Messenger tries to login, the client will help the user with a mandatory upgrade to Messenger 8.1. Some of you might feel this inconvenient, but in order to protect you and protect the health of the network we have chosen to take this step.

I understand it is for security reasons, but again, it’s the old formula: User decides not to upgrade, Microsoft knows what’s better for the user, so enforces it’s will. No wonder it’s not a popular decision.

I can already hear the argument that these are all isolated events, have nothing to do with each other.. but frankly, from a consumer standpoint they all add up. As if someone in Redmond decided they are not getting customer-love anyway, with their reputation being so bad, they might as well go for the full Monty: show those whining customers who the Boss is around here. And they wonder why consumers are flocking to Apple.

Update: eWeek’s title says it all: What the Hell Is Microsoft Doing with My Computer?

Update (9/23): Robert Scoble asks: Why doesn’t Microsoft get the love?

My take: just look at the examples above. There are a lot more. They all show a corporate culture that does not have the customer in focus. It’s hard to love such a company, no matter how great many of the individual employees are.

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TheUltimateSteal = TheUltimateBug. MS Giveaway on Perpetual Countdown.

It’s really refreshing to see Microsoft sell Office 2007 at its true value. $60 is fair value, IMHO – although college students might still opt for pirated versions, or the free Open Office, or the also free Web offices. They certainly have choices.

MS labels this promotion The Ultimate Steal. Hm… that may be so in more than one way. www.theultimatesteal.com was supposed to go live early afternoon… I saw it count down less than two hours before lunch. Then later in the afternoon I saw it at 4 hours to go. Now, 11:10pm PST. the countdown is at 14 hours and 5 minutes, definitely stretching into tomorrow!

A commenter called it The Ultimate Publicity Scam. I think it’s just a bug. A lousy one. What was I even thinking complaining about Vista bugs, when MightySoft can’t even get a promo site up working properly?

Check it out yourself: www.theultimatebug.com.

Update: As of 9:15am on the 13th the site is now fixed.

Related posts: One Microsoft Way, CyberNet Technology News, Tom Raftery’s Social Media, Microsoft Watch, CrunchGear, Mobility Site, InfoWorld, Compiler, Forever Geek, istartedsomething, BetaNews, ParisLemon, All about Microsoft, AccMan Pro, WinBeta, GigaOM, PaulStamatiou.com, HipMojo.com, Good Morning Silicon Valley, Download Squad , gHacks and Windows Connected

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The Ongoing Windows Desktop Search Controversy

Windows Desktop Search continues to stir controversy, in several ways.

Desktop Search Bundled with Vista

Back in June Microsoft agreed to make changes to the way it bundles Search with Vista. This was largely due to Google’s claim that:

Microsoft’s hardwiring of its own desktop search product into Windows Vista violates the final judgment in this case.

While I’m clearly no fan of Vista (and Microsoft, for that matter), in this case I found myself on the ‘wrong side’ – i.e. siding with Microsoft (the sky is falling, the sky is falling!).

Here’s the problem: there really should not be a product named Desktop Search . Only desktop Find – and not a product. Being able to retrieve whatever I myself placed on my hard disk should be a fundamental feature of the computer – and that means the Operating System. The fact is, for two decades Microsoft has failed to deliver this capability miserably and that opened up an opportunity for others, be it Google, Yahoo, or my personal favorite, Copernic. Now that Microsoft finally pulled their act together, and Vista has good, built-in search, let’s not complain about the operating system finally doing what it should have been doing in the first place.

In short, Google does not have a case here. A personal side-note: in the meantime I have opportunistically bought a Vista PC (not a pleasant experience), and since this beast has Vista Search built-in, I decided to NOT install Copernic Desktop Search. Not that the Vista version is better: it doesn’t have to be. I hate redundancy, and a competing product would have to be by orders of magnitude better for me to install a duplicate. Of course moving to Web applications made this decision a lot easier: after all what the desktop search capabilities are is becoming more and more irrelevant.

Windows Desktop Search Illegally Bundled on pre-Vista Systems

I found it more than ironic, in fact outrageous that in the very days Microsoft outlines the changes it plans to make to the desktop search feature in Windows Vista to satisfy antitrust concerns, it continues to dump its Desktop Search on XP systems without the users authorization – in fact without even telling users what’s happening.

Users who complain that the newly released Windows Live Installer comes with several options defaulted to “Yes” are missing the big picture: while the defaults may just be an inconvenience (OK, a trap), Windows Live Installer secretly installs Desktop Search on your XP system (Vista already has it). It is not listed anywhere as an option, you are not even warned what happens… you may just notice something funny in your taskbar after the installation:

Yes, that’s Windows Desktop Search, right next to Copernic Desktop Search, which was my choice on the XP system. Further search (Google, of course) reveals that one of the products, Windows Live Photo Gallery relies on Desktop Search. I am not going to argue the merits of this architecture, or Photo Gallery itself, but desktop search clearly isn’t just a component to gallery, it’s a basic piece of my desktop infrastructure. Running two searches is not only redundant, but clearly performance degrading, so at a minimum Microsoft should warn users about the consequences and ask for permission to proceed.

Of course this is not simply a performance issue: this practice is a blatant violation of my rights as the computer’s owner (I don’t recall Microsoft having paid for my PC, so I suppose I still own it). Frankly I am shocked, if this was 1995, I wouldn’t even be surprised, but after all the antitrust issues Microsoft faced, you’d think they learned a lesson… or not.

Additional reading: Microsoft Support, All about Microsoft, BetaNews, Ars Technica.

Update: Surprise, surprise! Microsoft changes Windows files on user PCs without permission, researchers say – reports Computerworld and Hardware 2.0. Also read: Windows Secrets, Today @ PC World, Inquirer, and Microsoft Watch

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Microsoft is Dead

After all the speculation by Paul Graham, Steven Hodson, Rod, Nick Carr and others, I now have the proof that Microsoft is Dead:

After all, if no-one writes about it, it must be dead.

Unless … it’s the Technorati Monster again.

Update: TechCrunch just reports that Technorati introduced a new streaming Topics feature:

…some may suggest that the move today is a case of shuffling the deck chairs on the Titanic.

Perhaps that explains the outage.

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Windows Live Photo Gallery: Poor Design or Shrewd Business Move?

I had Windows Live Photo Gallery installed on my computer – for about 15 minutes. Although I despise the aggressive, sneaky nature of Live Installer, which pollutes my PC with Windows Desktop Search without authorization, I still wanted to give it a try, primarily because my favorite Picasa is hopelessly single PC-minded. Surprisingly for Google, the champion of Web-based computing, Picasa is a major pain to use on multiple computers – so I thought I’d give the Microsoft product a try.

I am surprised at the mostly positive initial feedback about this feature-less product. Yes, it’s fast, yes, tagging is easy – but has anyone given any thought to why we’re tagging in the first place? Other than becoming data-input clerks, what can you do with Photo Gallery?

Picasa treats tags/labels as albums, and as any decent photo album would do, allows re-arranging the display order of individual photos by simple drag & drop. It also allows playing slideshows along with music, creating movies and a myriad of other options. Windows Live Photo Gallery allows you to play a slideshow in the pre-determined order – that’s all.

Well, almost. If you publish your photos to Live Spaces, you can create a basic slideshow rearranging the display order of your pictures. (I could not find this option, but let’s believe the Help text.) Now I’m really confused: as much as I am a Web-computing fan, photos (and video) are the one area I still prefer to use a local machine for, after all we’re manipulating fairly large files. So why would Microsoft create desktop photo manipulation software that allows extensive data input yet requires users to go online to enjoy their pictures?

Is this another case of thoughtless, poor design? Frankly, I doubt it. Perhaps Microsoft just showed their hands regarding the future Live business model. Charging for extra storage is nothing new, but I suspect we’ll see bandwidth-based pricing sooner or later. The PC-components of Live are just the hook to get us online, and pay for accessing our own data – and believe me, the bandwidth usage of a 20-minute slideshow will be quite significant. Surprised

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Windows Live Installs More than it Tells You

Beware installing Windows Live Writer Beta 3” – warns Tom Raftery. He finds Microsoft’s default of swithching to Live Search and installing a bundle of software outrageous.

If only he knew that if gets a lot worse! Default are an annoyance, I kind of expect them – I consider all install programs booby-trapped, and actively look for what I have to “disarm”. But this time Microsoft crossed the line, going back to the old practice of installing software without even asking, what’s more without even telling the user anything about it.

If you look at my install choices, you can see I unchecked all selectable options:

The above were all selected as deafult, which is what ticked Tom off.

Again, unselected everything above, and I can clearly see the four programs to be installed (or so I think).

Now, let’s look at my Windows taskbar after the installation:

The red arrow points to.. none other but Windows Desktop Search, a program I did not select, was never listed, yet Live Installed sneaked it onto my computer. I clearly have not had it before, and don’t need it, since – as you can see – I already have Copernic Desktop Search installed.

Frankly, I was so shocked, I started to question myself… simply because in 2007 such agressive behavior is unthinkable, so I wondered if in fact there was a screen where I could have unselected it. To double-check, I went ahead and repeated the process on another PC – same results.

Apparently Microsoft doesn’t learn – they are just as agressive and ignorant as they were in the 90’s. The only difference is that now we have non-Microsoft alternatives.

Update: This could be a coincidence, but Firefox disappeared from my Quick Launch bar. IE7 is still there.

Update (10/18): Wow, Microsoft does listen, after all:

Windows Live Photo Gallery no longer requires WDS (Windows Desktop Search) to be installed on XP! Again, we heard the grumblings loud and clear, and took action! Once you have installed the update via Microsoft Update and have build 1299.1010 install you can uninstall WDS if you’re not using it with any other programs.

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Still Confused about Windows Live

Ever since it’s inception the Windows Live brand was a source of confusion: is it web-based computing, new desktop tools, or just a fancy name for MSN services? The confusion apparently continues even as The New York Times heralds Microsoft Windows Live, which is to receive a new unified installer this week as a major move to “Cloud Computing”. “The empire is preparing to strike back” – a clear reference to Google.. don’t you just love the illustration?

Whether this is a Google-killer move or not (personally I doubt it), I welcome any major player’s move to the Cloud. I’ve been a long-time advocate of on-demand computing, which got only reinforced by the painful experience of adding a third PC to the household. Trying to keep three computers (and two operating systems) in sync is a major nightmare, and ironically some of the Windows Live components come to my rescue, exactly because they are not in the cloud .

Foldershare is a very handy tool that keeps several PC’s in sync. Configuring your folders to be synchronized takes places on the Web, but the actual synchronization process is P2P, in fact in a local network your data typically stays behind the firewall throughout the entire process. It’s not magic though, as sometimes it fails to synchronize, and leaves only placeholder *.p2p files. Too bad it never tells you, and while you think your data is safely synchronized, you can never know. Another “shortcoming” (although by design, and some might actually find it an advantage) is that sync can only occur with at least two computers on simultaneously, since the data is not stored anywhere. Now that Microsoft announced their Skydrive, I hope they will tie in Foldershare, offering the option of either direct P2P or web-based sync, which could also become your online backup.

Talk about irony, how about this: although Google is the champion of moving to the cloud and Microsoft the defender of PC-based computing, I am struggling to use Google’s otherwise excellent but single PC-based product, Picasa over several PCs, and if Windows Live Photo Gallery has a better architecture, I’ll switch in a split second. What an upside-down world!

Windows Live Onecare is another important piece of the Live package – but it has nothing to do with on-demand computing, being a package that needs to be downloaded, aimed at keeping your local PC safe.

How about Windows Live Writer? It’s the best offline blog editor I’ve seen for along time – but again, strictly offline.

Actually, we don’t even have to look at the individual applications: this week’s news that triggered a flurry of posts is about a Unified Live Installer, which by definition is the good old model of downloads, updates, patches went wrong, reboots..etc – there is no install in the on-demand world.

All in all it’s safe to conclude that Windows Live offers a number of very good applications, but in the Cloud it is NOT.

Related posts: TechCrunch, All about Microsoft, Download Squad, Mobility Site, Sadagopan’s weblog …, Read/WriteWeb, 24/7 Wall St., LiveSide, Mashable!, Profy.Com, Geek Speaker , WinBeta, Fake Steve Jobs (Laughing), Clickety Clack.

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Everything on this Vista PC is an Afterthought

OK, so I bit the bullet: after being so critical of Vista, I ended up buying a PC blessed cursed with this Operating System. Not that I changed my mind: I simply wanted an ergonomic desktop, for the times I’m stuck at the desk anyway. Costco had a fairly good promotional offer on a loaded super-duper-multimedia HP with this beauty of a display.

Well, beauty is in the eyes of the beholder, but this 22″ baby has beautiful colors, is fast and the most versatile I’ve seen – it can even pivot to portrait position – except I don’t know why I would want to do that, considering the software does not work, not even after the update.

But first things first: unpacking. This thing has a wireless keyboard and mouse, which is nice – but why on earth do I need to plug in a USB transmitter for them to work? This isn’t an after-market add-on, this configuration only comes with wireless. Talk about wireless, this being a desktop, my primary desktop connection will be via the LAN cable, but why does HP bundle another plug-in, a wireless antenna with this unit? (which, incidentally was missing from my package). Why not just build it in. OK, let’s move on: this whole multimedia center thingie (TV, DVR, remote) does not excite me a lot, but since it there, I will eventually figure out how to work it. But wait: for the remote to work, I have to … yes, you guessed it right, I have to plug-in yet another component, a wireless receiver.

I am not trying to expand the system: out-of-the-box, just to use the basic capabilities I have to plug-in three “extensions” that could very well have been built in. Are these features all afterthoughts? (And I haven’t even mentioned the jungle of cables into the monitor, including a USB connector to enable the two other USB ports on the side of the display).

The next two days were spent with installation, which primarily consisted of removing some of the junk software loaded by HP (I still could not get rid of the Yahoo Search-bar at the bottom!) and setting up my own stuff. I killed the 60-day Norton trial, not that McAfee is better, but it’s free with my Comcast subscription. Too bad it wouldn’t install. This turned out to be a case study on the worth of Customer Support:

  • Costco Concierge on the phone: after 4-5 minutes she is still stuck trying to spell my name – who has time for this? No way she can help me.
  • HP Online Support: quickly says the disclaimer that it’s not a HP product, so I should really go to the other vendor, but he will try to help anyway. Well, 8-10 minutes later he concludes I should go to Windows Safe mode for this install. Oh, boy. If I have to start safe-moding on a vanilla, out-of-the box machine, what else am I in for during the lifetime of this thing? I tell him I won’t do this exercise, will likely return the machine next day
  • McAfee Online Support: he is quite clueless, too, but has an interesting prospective: perhaps, despite the aborted installation (which I repeated 4 times, Control Panel-uninstall-reboot-install included) McAfee might actually be working properly on my machine. Although he didn’t seem to get the concept of corrupted (or missing files) and had no way to verify his idea, he still planted the bug in me, so later, on my own I found a McAfee diagnostic tool that verified that I have the correct setup on my system. So, perhaps I am protected. I guess that’s the definition of hopeware.

I will spare you the details of my two-day struggle with Vista, the fight with the idiotic permission-scheme, (can’t delete my own stuff), the incompatibilities, the fact that there’s less and less information to be found, other than from users – hey, even the User Manuals link points to nowhere… enough said already. After two days, I can use the system (the screen is beautiful) but I’m far from done.

I’m starting to see how this supposedly good deal will turn out to be more expensive then a matching Mac. The funny sad thing is, I myself talked about this, describing the $1,500 iPhone: it’s the cost of my own time.smile_sad . This whole Vista-Microsoft-HP-Dell-you-name-it enchilada is anything but user friendly, a pain to work with. In fact, “work” is the operational word here: I don’t want to work setting up this thing, I just want to use it. Perhaps Steve Jobs and co. are turning a disadvantage into an advantage: they are not the darlings of the corporate market.. so they have to focus on individual users, who don’t have an IT department to support them. That means they are just turning out usable, friendly boxes.

Oh, talk about boxes, Joel Spolsky has a hilarious post today: Even the Office 2007 box has a learning curve, discussing Office 2007’s fancy box (which is the same design Vista comes in):

…I simply could not figure out how to open the bizarre new packaging.
…It represents a complete failure of industrial design; an utter F in the school of Donald Norman’s Design of Everyday Things.
…It seems like even rudimentary usability testing would have revealed the problem. A box that many people can’t figure out how to open without a Google search is an unusually pathetic failure of design.

Chris Pirillo responds: Windows Vista Isn’t for Developers?

Hm, now I really don’t know what to think. All this while I’ve been making the point that Vista is not for earthly users; now Chris makes the point it’s not for developers, either. So, who exactly is Vista meant to be for?

Update: How timely… read Raju, a Mac Convert’s testimony: Windows (Dell) to Mac: Thats a smooth ride. Damn. I have 90 days (Costco’s return policy) to make up my mind. But even if I take the smooth ride, no-one is paying for my wasted time….

Update #2: I’m speechless… but Vista has just given me another proof that’s it’s not meant for *users*. Here’s am error window:

Windows decided to mess with Firefox, without telling me, the owner of the computer what it did. OK, let’s click on the link, perhaps it tells us what happened:

What changes does it make?

It depends on the problem, but any changes made are related to how Windows runs the program.

blahblahblah … but it gets better:

How do I turn it off or turn it back on?

Adjustments to the Program Compatibility Wizard can be made by using Group Policy. For more information on how to use Group Policy, go to the Microsoft website for IT professionals.

So let’s get this straight: Vista makes changes to my system, to the most important program I use, Firefox, without asking me, without telling me what those changes were, how to undo them. And if I want to prevent such aggression in the future, I should go to the “IT Professionals” site.

Well, I won’t. A computer sold at Costco, BestBuy, Fry’s ..etc is a Consumer Device. I am a Consumer. This Operating System is NOT for consumers. Microsoft (via HP) sold me garbage.

I can’t wait for the Vista related Class Action cases.

Update: I think I’ll try this tweaky-thingy recommended at WebWorkerDaily.

Update (8/23): Dell must share my views of Vista, or in fact Windows in general, having shipped this laptop without any OS at all 😉

Update (8/23): Even a 6-year-old knows better… he is right, my next PC will be an Apple. And since I’m already doing most of my work on the Web, the transition won’t be a big deal.

OK, this is too much of a coincidence (or not?): when I described Microsoft Money as a showcase for what’s wrong with Microsoft’s Software + Service concept, Omar Shahine, a Microsoft employee responded – he experienced very similar problems. And what am I reading today on Omar’s blog? It’s been a bad month for Vista.

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Romulan Attack Because of Microsoft Office

The Romulans attack the Federation for they can’t read the Peace Treaty sent to them in Word 2307 format… they only have Word 2303. A hilarious cartoon by Geek and Poke. Joke? Perhaps … or not.

Yesterday I attended a (so-called) Enterprise 3.0 event hosted by the MIT Club of Northern California. So-called, as nobody really used the term, other than the moderator, Sramana Mitra. The panelists politely put the title on their slides, and then distanced themselves from the concept, Google’s Jonathan Rochelle being most outspoken: “we did not even get to Enterprise 2.0, why 3.0 now?” (Update: read JR’s follow-up post).

That said, it was an interesting event, clearly focused on Software as a Service (SaaS). 3 of the 4 presenters came with PowerPoint decks – kudos to Microsoft’s Cliff Reeves who only had 1 slide. In the spirit of eating one’s own dogfood JR’s “presentation” was a public Google Spreadsheet.

Next came Captain Picard Sramana: her slides suffered the same faith the Federation’s Peace Treaty did: they were created in a different version, and could not be opened on the presenters’s laptop. Host Nicolas Saint-Arnaud made a heroic effort trying to download a converter, but failed, so Sramana could not show her presentation. This happened in a room discussing SaaS where at least two (well, one and a half) online presentation tools were represented: Google’s future presentation app by Jonathan, and the existing Zoho Show by Sridhar. With a Web 2.0 tool, there s no dependency on having the correct software version on your machine, there are no updates, patches (in fact there are, managed behind-the-scenes by the service provider) – your slides (data) are instantly available anywhere, anytime.

I somewhat wonder if this was an intentional ploy on Sramana’s behalf: after all we can talk all we want about the benefits of working on the Web, nothing delivers a punchline as forcefully as a publicly failed download/patch… or the Romulan nukes, for that matter. (Will they still use nukes in the 24th Century?)

(Side-note to anyone delivering presentations: don’t ever try to download and apply an upgrade publicly, on a projection screen. Murphy’s Law will apply)

Update: See Sramana’s Nuggets from the event, including the slides. She says it was not a ploy… (but I may just have given her an idea 😉 )

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Enterprise 3.0: Where Is It Headed? – Interesting Panel with the Wrong Title

I’m not a big fan of the whole 2.0 /3.0 theme, but I have to accept the fact that Web 2.0 and related concepts have become commonplace, everyday terms that today we’re taking for granted. Enterprise 2.0, on the other hand is far more debated. Definitions range from loosely saying “Web 2.0 tools in the Enterprise” through Harvard Prof Andrew McAfee’s “Use of emergent social software platforms within companies, or between companies and their partners or customers” to MR Rangaswami’s much broader synergy of a new set of technologies , development models and delivery methods that are used to develop business software and deliver it to users.” Then we have a set of attempts to simply “get to the point”, without long academic debate, like lightweight software, or Meet Charlie, a simple yet effective slideshow that personalizes the story.

One thing there is agreement about is that there is no agreement – in terms of a definition, that is… but that does not prevent us from attending conferences like Enterprise 2.0 or Office 2.0, and more importantly, businesses from embracing Enterprise 2.0 to varying degrees. It is happening, whether we have a “final” definition or not.

However, I really don’t think we’re ready for Enterprise 3.0 – not now, not ever. There are quite a few articles on the subject, but they all come from the same author, Sramana Mitra (except for two old ZDNet articles quoting Shai Agassi and JP Rangaswami). Sramana has certainly “cornered” the market – except there really is no “market” if she’s the only one using the term. Her definition: Enterprise 3.0 = SaaS + EE. What’s EE? Extended Enterprise:

The modern enterprise is no longer one, monolithic organization. Customers, Partners, Suppliers, Outsourcers, Distributors, Resellers, … all kinds of entities extend and expand the boundaries of the enterprise, and make “collaboration” and “sharing” important.

Let’s take some examples. The Salesforce needs to share leads with distributors and resellers. The Product Design team needs to share CAD files with parts suppliers. Customers and Vendors need to share workspace often. Consultants, Contractors, Outsourcers often need to seamlessly participate in the workflow of a project, share files, upload information. All this, across a secure, seamlessly authenticated system.

Sounds familiar? Of course, back in the 90’s this is what we called (Extended) Supply Chain. I’m not sure we need to create another label just yet. But if and when something is so significant that it deserves a new name, let’s get a bit more creative … I’m with fellow Enterprise Irregular Thomas Otter, who humorously ranted:

  • The car isn’t called horse 2.0.
  • The lightbulb isn’t called candle 2.0
  • Fax (Facsimile) isn’t called letter 2.0

If we are so innovative in the 21st century, the least we can do is to think of some new terms that inspire. Think ROBOT, Television, Velcro, Radio, even scuba (Self-Contained Underwater-Breathing Apparatus) … If this stuff is really that innovative then it deserves a proper word.

Back to Sramana and “Enterprise 3.0”: next week she will be moderating a panel discussion of the MIT Club of Northern California, with the ambitious title: Enterprise 3.0: Where Is It Headed?. Excerpt from the event description:

Collaboration, wikis, blogs and social networking are new tools igniting the enterprise market. Service based models are emerging as alternates to desktop software and enterprise servers. In March 2007, Cisco acquired WebEx for $3.2 billion, stepping in with a splash in the enterprise collaboration space. Meanwhile, Google has assembled a whole suite of word processing, presentation, and spreadsheet tools and just acquired Postini, an email management company. Microsoft has been adding collaboration and knowledge management capabilities to its Windows Platform and just announced plans to offer Web-based versions of its applications. Then, there are exciting startups that are offering alternatives.

This panel will explore the impact of Web 2.0 on the prosumer i.e. the individual user in the enterprise and the evolution and integration of office tools, communication and collaboration technologies.

Sounds vintage Enterprise 2.0, if you ask me.smile_wink That said, I think it’s an exciting subject, and they will certainly have a first-rate panel:

  • Tom Cole, General Partner, Trinity Ventures
  • Cliff Reeves, GM, Emerging Business Unit Team, Microsoft
  • Jonathan Rochelle, Product Manager, Google Docs and Spreadsheets
  • Sridhar Vembu, Founder, CEO, Zoho / Adventnet last minute change: the event site now lists Tim Harvey, VP Planning, Webex, Cisco Systems instead of Sridhar Vembu.

Whatever we call it, I plan to be there. If you are reading this blog, chances are you’re also interested in these subjects, so if you happen to be in the Bay Area Wednesday evening, perhaps I’ll see you there. Here’s the registration page. (Warning: the form is way too long, asking for way too much information – vintage 1.0 stylesmile_omg)

Additional reading: Open Gardens, Portals and KM, Anne Zelenka, Luis Suarez, the FASTForward Blog, Read/WriteWeb, Chris Pirillo, Fake Steve Jobs smile_tongue , just to name a few…

Update (8/21): as much as I hate this 2.0-3.0 labeling, I like Don Dodge’s new formula: Web 2.0 = web app + 2 founders + 0 revenue