The biggest surprise (at least to me) from Technorati CEO David Sifry’s The State of the Live Web, April 2007 report is the fact that the most popular blogging Language is Japanese – by a long margin.
Now, 1% lead may not look like a huge lead (Japanese: 37%, English 36%) until we look at the demographics.
Japanese is spoken by about 130 million people, while English has 380 million native speakers and 600 million total. It’s probably fair to assume many who speak English as a second language will use it for their blog, expecting to reach a larger audience (yours truly included: my native Hungarian is spoken by a grand total of 13 million).
Looking at those numbers it’s probably fair to say that there are 4 times as many potential English language bloggers as Japanese, so in light of that the Japanese are by far more active in blogging than English speakers.
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