Paul Kedrosky quotes OM who writes about Google checkouts, how it will fundamentally change the advertising market.
“Read between the lines – this is a dangerous and most brilliant assault on the “cost per click” (CPC) plans of Microsoft, Yahoo and everyone else who is coming to the party … late. This move is about cost-per-action advertising. It is about kicking up the online advertising business … a notch!”
[I’d say more than a notch – it’s a move back to reality. In a world of click fraud, automated bots flipping through ads like crazy we seem to have forgotten that clicks mean nothing, unless there is some material, financial transaction behind them – i.e. at the end of the day advertisers pay to SELL, not to be seen.]
Jeff Nolan approaches the news from another angle, worried about trusting Google with our credit card data. That is indeed scary…
Entrepreneurs who think it’s difficult to get through the door of VC firms will enjoy James Chen’s story about how VC’s should hunt for the companies to invest in. Upside-down world, isn’t it?
Josh “Redeye” Kopelman discusses how the “real challenge in scaling a start-up is to keep the quality and passion quotient high simultaneously.” He cites a startup that’s been interviewing candidates for a senior business development role but so far has been unable to find a “a fresh person somewhere between a newbie and a veteran, who is proud of a few key demonstrable successes in previous start-up experiences.” This reminds me of a related recent posts: Top-heavy teams by Ed Sim and one of these days when I pull myself together I’ll blog the case study of a startup that learned the hard way why it’s a bad idea to bring in a “corporate type Sales VP” at a very early stage.
Don’t be a workaholic machine, rather a thinking, creative, outstanding indiviudal – is the essence (did I get it right?) of a great story by Charlie O’Donnell: Sometimes students need gentle prodding.
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